The megastar has released the music video for her new single “Applause” and it is, without doubt in my mind, the best video she’s done since “Bad Romance”.
For starters, the video isn’t longer than four minutes, which was surprising since Gaga had a tendency to make mini-movies out of her singles.
But more importantly, the video is classic Gaga: artistic, weird, a bit creepy, and visually striking. I could already count three looks that are bound to be iconic, including the smeared paint look from the single’s cover.
What was also apparent was that Gaga had fun making this video. There were so many times when Gaga was smiling, that it made me enjoy the video even more.
Welcome back Gaga! Now I just need you to snatch Katy Perry from the top spot of iTunes, and we’ll be good.
One Direction, with their throng of obsessed teenage girl fans and their very homoerotic tendencies towards each other, have always been a bunch of cheeky bastards.
But they take it to a completely new level with their latest music video.
We’ve got Zayn in some very convincing drag with all of the boys (especially Harry) ogling the hell out of him, Harry dressed up as a nerd, Liam channeling Richard Simmons on steroids riding a unicorn, and all of the boys’ heads superimposed on the bodies of every boy band from old school Take That to European high heel-wearing Kazaky.
And let’s not forget that disturbing butt-shaking bit at the end (they could use some lessons from Miley).
It’s all fun, messy, satiric, and pretty fantastic.
I really appreciate people who don’t take themselves too seriously as artists. I mean, we’re already putting millions of dollars in your pocket, there’s no need to prattle on about your craft at awards shows (hey Bieber). Clearly and thankfully, the 1D boys are willing to have a laugh at their own expense (take notes, Bieber). I’m laughing with them. I was almost ready to download their new song, the single from their upcoming movie.
Almost. I decided to just Spotify it until I get tired of it. It’s not bad; I just can’t imagine it remaining on my iPhone past a week. Why waste the $1.29?
By the way, the song I’m referencing in the title is British boy band Take That’s iconic, infamous music video for 1993’s “Do What You Like,” which you can check below:
The truth of the matter is, I’m pretty sure I’ve only seen three or four of this year’s nominated videos. That includes Justin Timberlake’s “Mirrors” and Drake’s “Started From The Bottom”, neither which I terribly enjoyed. The rest of them completely slipped through the cracks for me. And then there’s that hot disastrous mess that is Miley Cyrus’s “We Can’t Stop”, but that’s for another post.
This is a particularly surprising admission, considering how much I live for pop music, and pop music videos.
However, since the demise of music videos on TV and the ultimately confusing and irritating advent of VEVO, I haven’t really had the desire to watch music videos, unless they are from people I know will make them truly excellent (i.e. Lady Gaga). MTV has all but said they no longer care about music videos, preferring to air reality shows that exploit and devalue my generation (again, another post for later).
I also feel like the quality of music videos has dropped off significantly. Best case, they are decent and somewhat interesting before you forget about them. Worst case, they are either outrageously awful (once again, Miley) or plain boring. Or oddly misogynistic (see Robin Thicke’s “Blurred Lines” and multi-nominated JT’s “Tunnel Vision”).
So with all of this in mind, I have to wonder whether there is a point to the VMAs anymore, kind of like there isn’t much of a point to the Daytime Emmys. Both awards ceremonies seem superfluous, honoring media that are either dying or falling into one hell of a rut.
All this said, I will be watching because I am 85% sure Gaga will be attending and performing her new single from ARTPOP. But that’s only 10 minutes of a three show? What else am I going to do for that time? Nap? Play Candy Crush?
Do we need the VMAs anymore? Vote in the poll and leave a comment!