Welcome back Lady Gaga!
The megastar has released the music video for her new single “Applause” and it is, without doubt in my mind, the best video she’s done since “Bad Romance”.
For starters, the video isn’t longer than four minutes, which was surprising since Gaga had a tendency to make mini-movies out of her singles.
But more importantly, the video is classic Gaga: artistic, weird, a bit creepy, and visually striking. I could already count three looks that are bound to be iconic, including the smeared paint look from the single’s cover.
What was also apparent was that Gaga had fun making this video. There were so many times when Gaga was smiling, that it made me enjoy the video even more.
Welcome back Gaga! Now I just need you to snatch Katy Perry from the top spot of iTunes, and we’ll be good.
- The Many Gagas of Lady Gaga’s “Applause” Music Video (popdust.com)